Five Reasons To Rebrand Your Business
Rebranding is not something that should be taken lightly. It’s one thing to refresh your brand by changing your color palette or your imagery (which btw, also needs deliberate strategy and intention), but a rebrand is a major undertaking for you and your business. Let’s look at five of the biggest reasons you may want…
Does Your Brand Need A Refresh or A Rebrand?
As your business grows and evolves, so must your brand. But how do you know if you’re looking at a brand refresh or a full-on, build from the ground-up rebrand for your business? Imagine for a moment that you are looking around your house and realize that the decor is a bit dated (the country…
Should you choose your favorite colors in your branding?
The short answer…it depends. Do a google search on the psychology of color and you’ll see what color is supposed to make us think of when we see it (notice we said supposed to?). For example the color blue is supposed to represent stability, trust, and calmness. Banks, hospitals, and organizations that promote community would…
Three Tips For Selling Without Feeling Salesy
Whether you’ve been in business for some time or you’re just starting out, fear of selling your products and/or services can hold your business back from the success you crave. But in order for your business to grow and prosper, you must make friends with the idea of selling and marketing your work. Here are…
Which Comes First, Your Brand or Your Branding?
You’ve decided that you want to start a business…yay! Here’s a virtual high five from us! Naturally your mind goes to thinking about having a logo designed, picking a color palette, getting a website up and running, and doing all the things when it comes to getting your business out in the world. Branding is…
Is It Time To Take Your Brand To The Next Level?
There comes a time when every entrepreneur and small business owner realizes that she needs to do something with her brand. Whether it’s a refresh or a total rebrand, your brand will have to change in order to stay relevant and connected to your audience. The longer you are in business, the more you are…
Building Your Brand As An Author
When you decide to commit to writing a book, you also, to a large degree, commit to leadership and developing a brand platform with a strong message. And while you are a gifted, talented writer who wants to impact a lot of people, for most of the authors we work with, marketing and running a…
Do You Need To Rebrand…Or Refresh?
As brand strategists and mentors, we hear from people all the time who are ready to ‘rebrand’ their personal brand or their business. In our experience, however, it’s rarely a total rebrand that needs to happen and more often what we call a ‘brand refresh’. Now let’s clarify one important point: your brand is going…
How To Get Brand Clarity As An Author
When you become an author, you enter a different realm of credibility and authority. Because you have down what most people only dream about, it instantly elevates you in the eyes of your right people (as it should!). But in order to have the most impact, in order to truly stand out, and in order…
The Difference Between Your Brand and Your Branding
When you decide to make the leap (yay you!) to become your own service-based business, it’s natural that one of the first things you want to focus on is your branding. Oh the joy and excitement of seeing that final logo, the way your tagline sounds, the pretty colors you’ve picked out…you’ve done it. Congratulations!…