Rebranding is not something that should be taken lightly. It’s one thing to refresh your brand by changing your color palette or your imagery (which btw, also needs deliberate strategy and intention), but a rebrand is a major undertaking for you and your business.
Let’s look at five of the biggest reasons you may want to consider rebranding your business.
You’re not happy with the business you’ve created.
You’d be surprised at the number of entrepreneurs who are unhappy in their business every day. They set out with a specific business model and suddenly they’ve simply created another job for themselves that they dread going to on the daily. Suddenly entrepreneurship feels like it’s more work and less fun by the day.
You’re not attracting the right clients/customers.
Obviously your clients and customers are the lifeblood of your business. Without them, your business doesn’t have a hope of surviving, and in the beginning the goal is to get paying clients in the door.
However, this becomes a problem when you aren’t working with clients and customers that you love and that love you back. Your client profiles have changed and your brand needs to reflect that change as well. This is why it’s so important to create messaging that is the exact fit for your right clients.
Your brand looks like everyone else in your industry.
When most business owners start out, they are usually going for ‘quick and dirty’ when it comes to their brand. In other words they used generic branding and were only focused on getting a logo and website up. It’s hard to be recognized and memorable when your brand looks like everyone else’s. To be clear here, this is more than just a refresh; a proper brand foundation needs to be built before the actual branding begins.
Your brand mission, vision, and values have changed.
Sometimes a complete pivot is in order because the goals of what you want to accomplish in your business have changed and you want to move in a completely new direction. This is a rebrand from the inside out and you’ll be building a new brand foundation to represent your business.
Your brand reputation is at stake.
This is one of the most challenging and serious scenarios when it comes to rebranding. Maybe you’ve gotten into a situation where your brand is taking a hit in its reputation and credibility and your business is in peril of imploding. It takes years to build a brand reputation and minutes to have it destroyed. Starting over and repositioning your brand may be the best option in a case like this and is one reason you want to try to avoid at all costs.
Your brand is a dynamic, evolving experience. Where you started is not where you’ll end up, and it’s crucial to know the signs of when it’s time to rebrand your business.
Does your branding represent your Core Values and who you want to attract into your business? If not, then you need to sign up for our latest workshop: How to Create A Brand Moodboard For Your Business where you’ll learn not only how to define the Core Values of your business, but how to develop branding that creates a unique brand experience.
This is a can’t miss opportunity for you to get clear on your brand vibe and start attracting the right clients and customers to your business.