There comes a time when every entrepreneur and small business owner realizes that she needs to do something with her brand. Whether it’s a refresh or a total rebrand, your brand will have to change in order to stay relevant and connected to your audience.
The longer you are in business, the more you are going to grow and evolve, and by extension your brand will grow and evolve as well.
This, friends, is a very good thing…until it isn’t. Growing pains are never fun, and when it comes to your brand, it can be downright, well…painful.
You can ease the growing pains by recognizing the symptoms early and being proactive when it comes to your brand’s evolution and growth spurts.
Here are some signs that it’s time to uplevel your brand:
- When you’ve reached the end of your DIY rope. In other words, you’ve been able to get by with doing all the things all by yourself, but now you realize that you’re too close to your brand to see it objectively.
- You’re embarrassed to send people to your website. If you’re apologizing over or avoiding sending your audience to your website because it doesn’t truly reflect you or your business, then your brand needs some serious TLC.
- You’re attracting the wrong audience. Gone are the days when you would work with anyone with a pulse or clients that you dreaded seeing on the calendar. Taking your brand to the next level means you are only willing to work with the clients and customers who are a good fit for you and your work.
Now you may be thinking that money’s too tight to spend on upleveling your brand, but the reality is that you are making an investment that will pay off for years to come in your business because you’ll be confident in your brand identity…which is irresistible to the right clients and opportunities!
Or you may be thinking that now is not the right time to uplevel your brand, but there will never be a perfect time, and the longer you put it off; the more clients you’ll be losing to someone else.
Think it might be time to uplevel your brand? We’d love to help you with that in our VIP Day Experience. Find out more here and schedule a time to chat with us today!