Which Comes First, Your Brand or Your Branding?

You’ve decided that you want to start a business…yay! Here’s a virtual high five from us!

Naturally your mind goes to thinking about having a logo designed, picking a color palette, getting a website up and running, and doing all the things when it comes to getting your business out in the world. Branding is definitely the fun and sexy part of starting a business.

But back up for just one second, ambitious entrepreneur! Don’t get us wrong, we love ambition and action-taking; in fact, we highly encourage it in our clients…but ambition and action-taking need to have a plan, and that’s where your brand comes in.

Your brand is the strategy behind your branding.

In order for your branding to be effective, cohesive, and attractive to the people you want to impact, there must be a strong brand foundation in place first. In other words, there has to be more to your branding than picking colors you like, a pretty logo, and a fancy website.

As we said, this tends to be where most small businesses and entrepreneurs start, and it’s a strategic mistake that ends up wasting time, effort, and money.

It’s critically important to the early success of your business to understand that your brand is not your logo. Your logo (if you have one), should be representing your brand. It’s a mark that distinguishes your brand and part of your overall brand identity…which you must figure out first before you hire someone to create it.

So, the first place to start is with your brand foundation. This includes your values, beliefs, the core message you want to share, as well as your mission, vision, and who is the right fit for what you have to offer.

Think of your brand as a cake made up of essential ingredients and your branding is the icing on the cake. It all combines together to create the unique flavor and vibe of your brand. 

Being able to get clarity on your brand is the real key to standing out from the crowd and giving your audience a reason to choose you as the one to solve their problem.

Ready to learn more about the ‘secret’ language of your brand and how to articulate who you are and what you stand for? Take our FREE brand personality quiz and download your personalized playbook today!

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