Message Mastery

The only course you need to create confident messaging that promotes your business and attracts your dream clients for years to come!

You know you need a clear and distinct message that sets your business apart and attracts the clients you’re dying to work with.

But you’re not even sure where to start when it comes to creating messaging that connects and converts to raving fans and more money coming into your business.

Luckily for you, you are here and you can start right here, right now!


As a big-hearted service-based entrepreneur that you’ve got services that can help so many people but you’ve been struggling with exactly how to communicate your value and why someone should hire you.

It’s exactly why we created Message Mastery.

It’s time to stop the frustration and overwhelm with getting your message out there and start implementing a simple system that will make your messaging irresistible to your dream clients and grows your business.

What If...

What if you could confidently and easily sell your products and services...without feeling pushy, icky, or ‘salesy’ in the process?

What if you attracted the right clients (you know, the ones who value what you offer and happily pay you)...without having to take on clients who drain your energy and suck the joy out of doing business?

What if you had everything you needed to create messaging that clearly communicates what you do and why your dream clients should hire you...without having to spend thousands of dollars hiring an expensive consultant to help you figure it out?

Imagine how your business would change with clear and confident messaging

Now, instead of imagining it, you are only a click away from making it happen!

With 25+ years of experience in brand strategy, online marketing, and small business growth, we’ve developed a stream-lined framework that will give you confidence and clarity when it comes to your messaging.

If you are...

  • Stuck with knowing what to say without sounding like everyone else in your niche

  • Not sure how to promote your business and services without feeling ‘salesy’

  • Frustrated because you’re not attracting more of the right clients who value your work

  • Determined to become your own brand ambassador and spokesperson for your business

  • Convinced that a clear message is the way to more profits, more opportunities, more choices, and more freedom in your business

Then, you are definitely in the right place because Message Mastery will give you the tools, strategies, and guidance to confidently share your message with the world!

Here’s what you’ll learn (and implement!) in Message Mastery:

How to define your dream clients and attract them with the right message and offers.

What a positioning statement is and how to construct one so that it’s crystal clear who you want to work with and why.

Development of a Core Offer that becomes the foundation of your business model and makes it easy for clients to work with you

How to write your business goals and clearly define the path you want your business to take.

The secret to creating content that reflects your message easily without stress or feeling overwhelmed.


"I have more confidence moving forward. I frequently refer back to the information to remind me of my vibe, core values, and messaging."

- Brooke Spagrud

Here’s What's Included in Message Mastery:

Module 1: Clarity

In this pillar, we’ll uncover some beliefs that may be holding you back from getting your message out there and we’ll get clear on who you are and what you stand for in your business.

Module 2: Communication

Here is where we’re going to get clear on who you want to reach (aka those magic dream clients), what you’re selling, why they need it, and why you’re the only logical choice to help them solve their problem.

Module 3: Connection

Never struggle with what to say and how to say it ever again. You’ll learn the secrets to infusing your personality into your brand, how to tell your brand story so that your clients are the heroines, and the simple way to create content that conveys your message easily and effortlessly.

Message Mastery will give you the building blocks that will allow you to create confident and clear messaging so that you can promote your business and services for years to come. You’ll also have the strategies and resources to build a business that gives you more freedom and money to enjoy your life on your terms!

Each module has carefully crafted bite-sized lessons that build on a clear messaging framework that you will use over the life of your business. We’ve distilled our decades of work with private clients into an easy to apply system that takes the guesswork out of sharing your message with the right clients and customers.

“Before working with you, my brand was non-existent and my thoughts surrounding it were scattered. There are no words to describe the transformation! You put words to my musings and helped me zero in on my personal, and therefore professional, core values. Now my brand reflects me – who I am as an individual; my personality and what I want to accomplish in my business. I LOVE LOVE LOVE where my brand is going; love my mission and my vision.”

- Amy Bellis, The Caregiver Coach


Simply Put: Message Mastery will transform how you promote your business and make selling your services easier and faster than you ever thought possible!

What You'll Find Inside of Message Mastery:

Pillar 1: Clarity

Here is where you will build the foundation of creating a message that is clear, confident, and aligns with the vision of your business.

The main reason you’re struggling with defining your message is that you’re overwhelmed with all of the misinformation about what messaging is and you haven’t learned the essential FIRST steps needed in order to get clarity so that your messaging is working for you 24/7.

You have to know where you want to go in order to get started on the journey. And you have to make sure that there aren’t any limiting beliefs that may be getting in the way of your message having the impact it was meant to make.

You’ll learn how to find the Core Values of your business so that you’ll always be guided in the right direction of what you stand for and you won’t be sending mixed messages that confuse the very clients you most want to work with.

We’ll show you how to create easy-to-understand Vision and Mission Statements that give you a rock-solid foundation for the message you have to share.

At the end of the Clarity Pillar, you’ll have a thorough understanding of the values that really drive your business and you’ll have Mission and Vision statements that capture the heart of who you are and what you stand for. This is essential for an easy to understand message.

Pillar 2: Communication

Once you’ve dialed in on what your business is really about, now it's time to communicate that to your right people. 

You’ll have crystal clear clarity about who you’re talking to, aka, those dream clients and you’ll go beyond the traditional ICA (ideal client avatar) and create profiles that match to your message.

You’ll create a positioning statement that clearly and simply captures who you are, the problem you solve, who it’s for and use that information to develop a captivating bio that sets you apart.

You’ll have an easy way to create content that captivates your audience and gets them interested in your offers and services without getting lost in endless content creation or sounding like everyone else in your niche.

Finally, you’ll structure the ‘little black dress’ of your business, your Core Offer so that anything else you develop in your business makes sense and is a natural extension of your services.

In addition to everything we described above, we’ve also included some sweet bonuses that aren’t just random items, but things that actually complement what you’ll learn in Message Mastery.

Pillar 3: Connection

All of the work you’ve done in the course leads to this last pillar...and that is creating deep connections and relationships with your audience.

In this pillar, you’ll define your brand voice so that you’re attracting the right people to what you have to offer. You’ll hone in on the language that your audience is looking for and that creates instant connection.

You’ll create consistency with your branding that clearly conveys your unique vibe and personality so that you’ll never feel fake and your clients will know exactly why you are the only choice for them.

You’ll learn how to tell your brand story in a way that makes your clients feel like you are reading their mind and, as a result, you’ll be showing the value you bring and why they need your expertise.

Website Quick Start Guide

Our Website Quick Start Guide is FULL of valuable tips to make your website your #1 salesperson. We’ll share “must know” essentials for a website that converts, the most important pages you need on your website, and what is most important on each of those pages.

Welcome Sequence Swipe File

Taking care of your email community is vital in today’s online space. We’ll give you an easy-to-follow template so that when new people opt-in they’ll be welcomed and know exactly what you want them to do next. You’ll have engaged subscribers who are eager to buy your offers!

Content Creation Made Simple

Of course, getting clear on your message wouldn’t be complete without being consistent in your content. We’ll give you easy to implement strategies so that you’re not feeling like you’re on the endless hamster wheel of content creation.


"My brand focus is clear and concise while embodying all the qualities that I want to share with others. I'm in awe of the way Jen and Danielle helped me bring my message to light."

- Katie Damiano, Author of Eat Dirt

Here’s what you get when you enroll today:

  • The complete Message Mastery system so that you can sell your offers and services faster and easier than you ever imagined...without having to hire an expensive consultant or spending countless hours trying to figure it out on your own.

  • Deep dive worksheets that include easy-to-implement exercises and takes you step-by-step through the Three Pillars of Clarity, Communication, and Connection.

  • A private community to share and collaborate with like-minded peers and experienced guidance from Danielle and Jen.

  • Monthly Q+A’s and special trainings so you have access to all of the latest best practices and up-to-date information on what’s working now.

  • The Website Quick Start Guide

  • The Welcome Sequence Email Template

  • The Content Creation Made Simple Guide

When you add it all up, that’s a value of over $2,000.

But we want to make this as affordable for you as possible (and we really can’t wait to help you get clear on your message).

We are excited to offer Message Mastery for just $297.

Are you ready to finally get clear on your message and start working with the clients that light you up and value your expertise?


And of course, you can feel confident enrolling with our 14-day guarantee.

Listen, we get it, there are a lot of courses out there and you’ve probably been disappointed a time or two, so you have a 14 days from the time you enroll to put Message Mastery into practice and see how easy it is to create messaging that sells your offers and services faster and easier than you ever thought possible.

We’re confident that when you do the work, you’ll have created messaging that will serve your business for years to come. AND, with lifetime access to the course, these are timeless strategies that you’ll return to time and again as your business grows and evolves.

If you’re excited about the possibilities, but still on the fence...consider this:

  • Nailing your message is an investment that will pay for itself over and over again in your business...for years to come!

  • How would it feel to be always working with clients who are eager to buy what you have to offer...and not clients who you dread and drain your energy?

  • Creating content will be easy because you’ll know what to say and how to say it...all because you have a message that’s clear and easy to understand!

  • You’re motivated by the fact that you can use a system that is simple and will help you uncover the true message you have to share with your audience...without having to hire an expensive consultant who you hope can help.

  • You feel confident knowing that you have 30 days to go through Message Mastery and implement what you learn...without feeling rushed or wasting time.

Ready to start using Message Mastery to create messaging that attracts the right clients, sells your offers easier and faster than you ever imagined and grows your business?

Don’t waste any more time hoping that you’ll be able to figure out your message in the next couple of years.

There truly is no better time than right now to put your stake in the ground and let your business flag fly. Be the entrepreneur that isn’t afraid to declare what you stand for and own the value you bring to the table with a clear and confident message.

Your dream clients are looking for the solution and experience that only you can deliver, but if they don’t know you exist you are denying them the joy of working with you. Bring your message out into the light and shine so that your clients can connect with you and your work!